Tone of voice development for the B2C arm of a new wellbeing business.

Articles, blogs, fact sheets and toolkits for the B2B arm of a wellbeing business.

Monthly social content copy for hospitality venues with distinct personalities.

Brand tone of voice development for a start-up hospitality venue.

Ecommerce, EDM and social copy for weekly athleisure retail collections.

Interviewing female entrepreneurs and writing profile pieces to be used as multi-platform content.

Brand tone of voice development for a start up hot sauce brand with family flavour.

Monthly social content plans and copy for a national wholesaler with family roots.

Concept development and copy for homeware product categories, names and descriptions.

Refreshed website copy and tone direction for a wellbeing brand with a FMCG offering.

Researched and written localised blog content for an International athleisure brand with an Australian community.