The task
Provide bi-weekly localised blog content for Irish athleisure brand Gym + Coffee, who were looking to engage with their audience in Australia. This included:
Identifying, researching and interviewing relevant people of influence
Connecting with studios, groups and businesses to collate list style articles
Noting trends and topics relevant to this specific audience
The result
A flow of engaging, culturally and locally relevant content that assisted with the brand speaking to their Irish-Australian community; and aided with SEO.
The feedback
“Thank you so much, we absolutely love the content.”