The Brief
Write ‘weeklies’ copy for lululemon Australia New Zealand, to include:
Refreshed ecom headers, sub-headers, masonries and comm blocks
EDM subject lines, pre-headers, headlines and body copy
Aligned social headlines and captions
The result
Weekly refreshed content that attracted, engaged and converted the ecom guest, and drove in-store foot traffic.
The feedback
“Hey Kara. I just wanted to write and let you know that you’ve done an incredible job with the copy.”