The Brief
Develop a brand tone of voice guide for start-up business Hot Toddy, a FMCG brand selling a range of hot sauces created by celebrity chef Sarah Todd and her brother. Working with creative agency MASH.
The Result
A creative, usable tone of voice guide complete with:
1. Brand personalities
2. Brand story- short, medium and long versions
3. Campaign ideas
4. Rules of thumb
5. Speaking to consumers and trade
6. Social media account bios & sample post
7. Sauce bottles copy
8. Website copy