
EQ Wellbeing
Tone of voice development for the B2C arm of a new wellbeing business.

Equilibrium
Articles, blogs, fact sheets and toolkits for the B2B arm of a wellbeing business.

Fiction Agency
Monthly social content copy for hospitality venues with distinct personalities.

Bad Bunny
Brand tone of voice development for a start-up hospitality venue.
lululemon
Ecommerce, EDM and social copy for weekly athleisure retail collections.

F5 Collective
Interviewing female entrepreneurs and writing profile pieces to be used as multi-platform content.


SHAK
Brand tone of voice development for an accommodation brand focused on luxury sustainability.

Hot Toddy
Brand tone of voice development for a start up hot sauce brand with family flavour.

Simon George & Sons
Monthly social content plans and copy for a national wholesaler with family roots.

DC Home
Concept development and copy for homeware product categories, names and descriptions.

Powerhouse Wellness
Refreshed website copy and tone direction for a wellbeing brand with a FMCG offering.

Gym + Coffee
Researched and written localised blog content for an International athleisure brand with an Australian community.